Instant Noodles in Indonesia: Indofood Sees Growing Sales, Exports
Instant noodles are an important food product in Indonesia as they are highly popular among the giant population. Indomie, an instant noodle brand produced by Indofood Sukses Makmur, is the most famous one. In fact, it is the most popular brand in Indonesia (not only of all instant noodle brands, but of all brands in Indonesia). Indofood Sukses Makmur said its Indomie sales rose ahead of Idul Fitri (the celebrations that mark the end of the Ramadan month), both domestic sales and export orders.