Nielsen: 2017 Good Year for Indonesia's Consumer Product Sales
Leading global information and measurement company Nielsen expects the market value of Indonesia's consumer products to rise 10 percent year-on-year (y/y) in 2017 supported by expansion of the nation's retail industry and improving macro economic conditions. Yongky Susilo, Executive Director at Nielsen Indonesia, sees accelerating economic growth (hence boosting people's purchasing power) and relatively low inflation (3.02 percent y/y in December 2016) as the right context for rising consumer spending in Southeast Asia's largest economy.