Instant Noodles Market Indonesia: Difficult to Compete with Indomie
Despite the slowing economy and weaker purchasing power in recent years, sales of instant noodles in Indonesia continue to rise. Although unhealthy, instant noodles are a highly popular meal in Indonesia due to its cheap price, tasty flavors, and easy-to-prepare nature. Instant noodle brands such as Indomie (produced by the Indofood Group) and Mie Sedaap (produced by the Wings Group) have become household favorites across the archipelago. Both are among the top five brands that are purchased most often by Indonesian households.