E-Commerce Industry Indonesia to Thrive on Smartphone & Internet Penetration Growth
The e-commerce industry of Indonesia is expected to grow sharply in 2016 on the back of the continued expansion of Internet and smartphone penetration. The Indonesian E-Commerce Association (idEA) estimates that the number of Indonesian online shoppers will hit 10 million in 2016. As such, earnings in Indonesia's e-commerce industry is estimated to more than double to IDR 20 million (approx. USD $1.5 billion) next year from an estimated IDR 9 trillion in 2015.