Line, a free social network from Japan which provides applications for instant messaging on smartphones and personal computers, had about 30 million Indonesian users at the start of August 2014 (total global users of Line stood at 490 million around the same time). Most of Line Indonesia’s revenue, approximately 60 percent, is accounted for by games, followed by stickers and official accounts (each contributing twenty percent to the company’s revenue). However, Line Indonesia refrained from mentioning absolute financial figures.

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In recent years, the telecommunication sector of Indonesia has been a tough arena for mobile phone operators. In terms of voice services, the once highly prospective industry has become more and more saturated over the years. Amid fierce competition tariffs for mobile phone services have been brought down significantly, while a new group of subscribers (from the poorer segments of society) have limited spending capacity. However, with the introduction of the increasingly popular smartphone, there is still room for growth.

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The number of Indonesian Internet users grew 13 percent (year-on-year) to 71.2 million in 2013 according to data provided by the Association of Indonesian Internet Providers (APJII). Overall, Internet penetration in Indonesia now stands at around 28 percent of the country's total population of over 240 million people. The number of Internet users in Indonesia is expected to grow to 107 million in 2014 and 139 million in 2015 based on the Millennium Development Goals. However, the sector needs government support to achieve these numbers.

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Research institute Frost & Sullivan expects that broadband internet penetration in Indonesia (fixed and wireless) will grow to 25% at the end of 2013 and, depending on the development of the Palapa Ring, to 45% by 2018. Internet growth in Indonesia is particularly supported by the mobile broadband segment due to high demand for social media applications and mobile videos among the younger generation of Indonesians. By 2015, about 145 million Indonesians will have internet access. Currently, Indonesia's population numbers about 250 million people.

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The Indonesian Internet Service Providers Association (Asosiasi Penyelenggara Jasa Internet Indonesia, abbreviated APJII) expects the number of Indonesian Internet users to increase between 20% and 30% to 80 million people at end 2013. With Indonesia's current population numbering about 240 million people, it means that Internet penetration will grow to 33.3%. This development means that both Internet services providers and the Indonesian government should provide supportive conditions to accommodate increased Internet usage.

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Whenever you sit in a coffee shop or restaurant (warung) in Indonesia, enjoying a drink or a meal, you will probably notice that most of the Indonesians around you are in constant contact with their mobile phones (or smartphones), iPads, and laptops. Or, when you walk on the bustling urban streets, you will notice that many Indonesians are sitting or standing next to the road while using their smartphones.

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The number of smartphone users in Indonesia is rising rapidly in line with growing per capita GDP and widening Internet penetration across the Archipelago. Based on data from research institute eMarketer there were 69.4 million smartphone users in Indonesia at the end of 2016. Moreover, the number of Indonesian smartphone users is expected to grow to 103 million by 2018, which would make Indonesia the fourth-largest smartphone market worldwide after China, India and the United States.

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While Indonesia is currently in the middle of expanding its 4G network, the nation remains placed among the countries that have the poorest Internet penetration rate in the world. A recent World Bank report, titled 'World Development Report 2016: Digital Dividends', zooms in on the economic and social impact that occurs when a relative large part of the population cannot be connected to the Internet or when the government fails to keep pace with the growth of technology.

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Today, Indonesian president-elect Joko Widodo (commonly referred to as Jokowi) and Facebook CEO Mark Zuckerberg met in Jakarta to discuss how Facebook can be utilized for the benefit of the people and how the social media network can support Indonesian micro businesses. With nearly 70 million, Indonesia contains the world’s fourth-largest Facebook community. With a total population that numbers about 250 million people, a burgeoning middle class and relatively low Internet penetration, there remains a large untapped potential.

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The high level of consumption in Indonesia is remarkable. In fact, household consumption in Indonesia is an important engine of economic expansion in Southeast Asia’s largest economy as it accounts for about 55 percent of economic growth. One of the most popular consumption products are gadgets, in particular mobile gadgets. Just take a look in urban environments in Indonesia; everywhere people are holding, playing with, and communicating through some sort of mobile technological device.

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