In 2016 Indonesia was the third-largest Asian country in terms of modern retail sales growth after India and China. Last year Indonesia's modern retail sales expanded 10 percent to IDR 200 trillion (approx. USD $15 billion). Roy Nicholas Mandey, Chairman of the Indonesian Retailers Association (Aprindo), said Indonesia remains an attractive country for retailers due to the enormous size of the population. Moreover, due to economic growth this population constitutes a strengthening consumer force. Lastly, Indonesians are known as people who are eager to try and buy new products.

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Indonesia's car sales rose 3.7 percent year-on-year (y/y) to 974,972 vehicles in the first 11 months of 2016, improving from 940,027 sold vehicles in the same period one year ago. Jongkie Sugiarto, Chairman of the Indonesian Automotive Industry Association (Gaikindo), said this year's rising car sales in Indonesia are primarily supported by the launch of various new vehicles. He added Gaikindo's 2016 car sales target of 1.05 million could still be achieved, provided December's car sales will be more than 75,000 units.

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The Indonesian Motorcycle Industry Association (AISI) expects Indonesia's motorcycle sales to rebound in 2017. Based on the latest estimates, sales of two-wheelers will rise 10 percent (y/y) to 6.6 million next year from an estimated 6 million vehicles in 2016. This year sales are expected to drop slightly over 7 percent (y/y) compared to 6.48 million sold motorcycles in 2015. AISI Chairman Gunadi Sindhuwinata said there are several reasons that should cause rebounding motorcycle sales next year.

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Indonesia's motorcycle sales fell 10 percent (y/y) to 4.35 million in the first three quarters of 2016 from 4.82 million motorcycle units in the same period one year earlier. Meanwhile, in the month September 2016 a total of 555,820 motorcycles were sold in Indonesia, down 8 percent (y/y) from sales in the same month one year earlier. Gunadi Sindhuwinata, Chairman of the Indonesian Motorcycle Manufacturers Association (AISI), informed that Indonesia's motorcycle sales have still not returned to normal levels in 2016.

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Whereas Indonesia's inflation pace usually accelerates markedly ahead of the Idul Fitri due to rising consumer spending,  the relatively moderate inflation in June (0.66 percent m/m) can be taken as a sign that Indonesia's purchasing power is still rather weak. Another sign that indicates weak purchasing power is that the amount of cash in circulation in Indonesia during the Ramadan and Idul Fitri celebrations fell short of the central bank's initial estimates. Consumption of unsubsidized fuels, however, has nearly doubled.

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Turnover in Indonesia's food and beverage sector reached IDR 400 trillion (approx. USD $30.3 billion) in the first quarter of 2016, up 7.55 percent from the same period one year earlier. Adhi Lukman, Chairman of the Indonesian Food and Beverage Association (GAPMMI), is content to see the growth pace, particularly because it is supported by rising sales volumes. In Q1-2015 the growth pace in Indonesia's food and beverage industry was higher (at +8.16 percent y/y) but this growth was more supported by higher prices rather than rising sales volumes.

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Indonesian cosmetic companies listed on the Indonesia Stock Exchange have not yet seen earnings gain momentum in the first quarter of 2016. Martina Berto is the only listed cosmetic producer that managed to post rising net sales and net profit in Q1-2016. Meanwhile, the two other cosmetic firms - Mustika Ratu and Mandom Indonesia - saw their net sales decline in the same period due to weak purchasing power and household consumption in Southeast Asia's largest economy. Moreover, cosmetic firms have been offering discounts in order to raise sales volumes.

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Darmin Nasution, the Chief Economics Minister of Indonesia, said economic growth of Indonesia in the first quarter of 2016 may be somewhat curtailed as the (food) harvest season has shifted from March to April and May. The harvest season is important for the economy because it causes a multiplier effect. However, government-led infrastructure investment may still be able to push Indonesia's gross domestic product (GDP) growth higher in Q1-2016 compared with the 5.04 percent (y/y) growth of Q4-2015. Nasution said he expects a Q1-2016 GDP growth rate around 5.1 - 5.2 percent (y/y).

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Indonesia's plan to  raise people's (annual) non-taxable income by 50 percent to IDR 54 million (approx. USD $4,090) is estimated to add 0.3 percentage point to consumption growth in Indonesia according to Indonesia's Finance Minister Bambang Brodjonegoro. Last week, Brodjonegoro announced this tax incentive with the aim to strengthen Indonesians' purchasing power and encourage household consumption. Household consumption, which accounts for about 56 percent of Indonesia's overall economic growth, has been curtailed in recent years amid slowing economic growth, high inflation and the weak rupiah rate (against the US dollar).

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The government of Indonesia plans to raise non-taxable income by 50 percent from IDR 36 million (approx. USD $2,727) to IDR 54 million (approx. USD $4,090) in a bid to strengthen people's purchasing power and encourage household consumption. Although at first sight this move should lead to curtailed (income) tax collection, the Indonesian government expects that rising household consumption and investment will lead to higher value-added tax (VAT) and corporate income tax revenue. This should then add 0.16 percentage point to the nation's gross domestic product (GDP) growth.

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Chief executive officers (CEOs) in Indonesia have become slightly less optimistic about the Indonesian economy and politics. This makes sense considering the presence of simmering global trade tensions, sharp rupiah depreciation against the US dollar, and Bank Indonesia's recent series of interest rate hikes.

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There are signs that household consumption in Indonesia is rebounding ahead of this year's Idul Fitri holiday. This would be a great boost for Indonesia's overall economic growth as private consumption accounts for around 57 percent of the nation's total economic growth. One of the reasons why Indonesia's gross domestic product (GDP) growth has been stuck around the 5 percent (y/y) mark in recent years is subdued household consumption (which has fallen slightly below the 5 percent y/y mark).

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Corporate earnings of Indonesia-based food manufacturer Indofood Sukses Makmur, which ranks among the biggest companies that are listed on the Indonesia Stock Exchange, are affected by subdued household consumption and fierce competition in the processed foods and beverage sector of Indonesia. Indofood Sukses Makmur has operations in each stage of the food manufacturing process, ranging from the production and processing of raw materials to consumer end-products on retailers' shelves.

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Consumer goods companies listed on the Indonesia Stock Exchange are expected to experience two good years in 2018 and 2019 due to the presence of the "political years" (regional elections in 2018 followed by legislative and presidential elections in 2019). Traditionally, consumption rises amid these "parties of democracy" and therefore those consumer goods companies with strong brands are expected to see rising sales in this period.

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Household consumption in Indonesia is expected to improve in 2018. This assumption is based on a number of indicators that show a positive trend. For example, consumer confidence in Indonesia rose to 126.4 points in December 2017. The country's macroeconomic picture is also strengthening with accelerating economic growth, low inflation and a stable (or actually appreciating) rupiah rate.

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Within Indonesia it is still being debated whether consumers' purchasing power has really weakened in the third quarter. Some argue consumers are currently focused on saving their money rather than spending it (this explains rising third-party funds in Indonesia's banking system). Others argue that Indonesia's household consumption data are distorted because this year's Ramadan and Idul Fitri celebrations fell in the second quarter of the year (whereas in 2016 these celebrations fell in Q3).

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Over the past couple of months there have been many reports about Indonesia's weak consumer purchasing power. For example, the Indonesian Retailers Association (Aprindo) said it detected rather weak retail sales during this year's Idul Fitri period (the week-long holiday that marks the end of the Islamic fasting month). Whereas these sales rose 16.3 percent during last year's edition of Idul Fitri, they rose only by an estimated 5-6 percent this year.

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Bank Indonesia (BI) is the central bank of the Republic of Indonesia, and was known as "De Javasche bank" or "The Java Bank" in the colonial period.  Bank Indonesia was founded on 1 July 1953 from the nationalization of De Javasche Bank. As an independent state institution, Bank Indonesia is fully autonomous in formulating and implementing each of its assumed tasks and most policy goals tend to center around the ability to stabilize prices in the economy.

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Packaged food producer Indofood CBP Sukses Makmur, subsidiary of Indofood Sukses Makmur, is expected to see rising profit in the second half of 2016 on the back of lower prices of raw materials (particularly wheat flour, the key ingredient for instant noodles), the stronger rupiah and improved purchasing power of Indonesia's consumer force. Meanwhile, the company may manage to curb losses that originate from the beverage segment. Indofood CBP Sukses Makmur has 6 business segments: noodles, dairy, snack foods, food seasoning, nutrition and special food products, and beverages.

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Growth in the fast moving consumer goods sector will surely boost overall growth and the financial performance of Indofood Sukses Makmur, one of Indonesia's largest food manufacturing firms. Moreover, the stronger rupiah and lower costs of raw materials will also impact positively on the company's earnings. Indofood Sukses Makmur, part of the Salim Group, offers a wide variety of food and beverage products to Indonesian consumers ranging from instant noodles, dairy, snacks, food seasoning, and nutrition to special foods and beverages.

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