Indonesian Minimarkets Continue to Grow at the Expense of Supermarkets
Turnover of Indonesian minimarkets has grown sharply. In 2014, the value of sales is expected to jump 13.5 percent to IDR 94 trillion (USD $8.3 billion) compared to this year's projection of IDR 82.9 trillion (USD $7.3 billion). Indonesia's large population (over 240 million) and rapidly urbanizing society gives rise to high demand for nearby shops where people can find their daily needs. In recent years, outlets of minimarkets have been mushrooming in Indonesian cities, particularly on Java. Outside the island of Java, there is still ample room for growth.