The selling price of Indonesia's low cost green car (LCGC) has become more and more expensive. Initially, this type of car was launched on the Indonesian market in order to offer the people an affordable and relatively environment friendly car. However, rising selling prices of the LCGC and weaker purchasing power amid Indonesia's slowing economic growth trend that occurred since 2011 has made it harder for Indonesia's middle class to purchase a LCGC.

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Domestic car sales in Indonesia are expected to rebound in the second half of 2016 in line with Indonesia's improving macro-economy. Jongkie Sugiarto, Chairman of the Indonesian Automotive Industry Association (Gaikindo), is optimistic that the small drop in Indonesia's February car sales is a sign that the sales decline is stabilizing. In February 2016 a total of 88,250 cars were sold in Indonesia, down 0.6 percent (y/y) from car sales in the same month one year earlier. Fitch Ratings also expects Indonesian car sales to rebound this year.

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An improvement has been detected in Indonesia's car sales. According to the latest data from the Indonesian Automotive Industry Association (Gaikindo) car sales in Indonesia totaled 88,250 units in February 2016. Although this figure is 0.6 percent down from sales in the same month one year earlier, the percentage fall is the slowest since August 2014. Noegardjito, Secretary of Gaikindo, said this limited decline came on the back of Indonesia's improving economy. However, February was still the 18th consecutive month of contracting car sales in Southeast Asia's largest economy.

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On 28 February 2016, Indonesia Investments released the latest edition of its newsletter. This free newsletter, which is sent to our subscribers once per week, contains the most important news stories from Indonesia that have been reported on our website over the last seven days. Most of the topics involve economic matters such as Indonesia's 11th economic policy package, the mineral ore export ban, the automotive industry, financial results of Astra International and Kalbe Farma, radical Islam, hot money, and more.

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Despite car sales having slowed significantly in Indonesia, there are at least three automotive companies eager to invest a combined IDR 21 trillion (approx. USD $1.6 billion) to expand production capacity in Indonesia this year (either by establishing a new factory or enhancing production capacity at existing plants). In 2015 car sales in Indonesia fell 16.1 percent (year-on-year) to 1.01 million vehicles, the nation's lowest car sales figure since 2011. However, Indonesia remains the second-largest car market and producer in the ASEAN region, after Thailand.

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Although it was no surprise to hear that American car manufacturer Ford Motor Company decided to exit Japan, few expected the car giant to leave Indonesia. On Monday (25/01), Ford Motor Company announced it will have closed its sales operations in Indonesia and Japan by the end of 2016. This decision came nearly one year after American multinational corporation General Motors Company (GM) decided to shut down its Chevrolet Spin production plant in Indonesia. Why do major American (and European) car manufacturers have difficulty to tap the Indonesian car market?

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American car manufacturer Ford Motor Company decided to close all of its operations in Indonesia and Japan in 2016 due to the lack of prospects for profit in both countries. Ford spokeswoman Karen Hampton said this decision will result in the layoffs of 35 Ford staff-members in Indonesia and 292 employees in Japan. Business operations in Indonesia - which include the import of Ford and Lincoln vehicles, sales and dealerships offices - will be shut down later this year. Ford's production base in Japan will be shifted elsewhere.

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In line with expectations and the general trend so far this year, Indonesian car sales fell 4.4 percent to 87,311 units in November 2015. In the January-November 2015 period, the country's total car sales reached 940,317 units, down 16.7 percent from car sales in the same period last year. The main cause of this weak performance is Indonesians' weakened purchasing power amid the country's economic slowdown, high inflation (in the first three quarters of the year), and low commodity prices.

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New York-based Fitch Ratings, one of the three major global credit rating agencies, expects demand growth in Indonesia's life and non-life insurance sectors to occur over the medium term on the country's (currently still) low insurance penetration rate, improving risk awareness, and the expanding middle class segment within the rising population of Southeast Asia's largest economy. Meanwhile, the credit rating agency believes Indonesia's car and motorcycle sales will remain under pressure in 2016 due to weak consumer spending.

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Production of cars in Indonesia is expected to decline 15 percent (y/y) to an estimated 1.1 million vehicles in 2015, far below the target (1.6 million vehicles) set in the automotive industry roadmap desinged by the Indonesian Industry Ministry. This drop is due to the slowdown in car sales in Southeast Asia's largest economy. Slowing economic growth, which dragged down Indonesia's gross domestic product (GDP) growth to a six-year low, resulted in weakening purchasing power of Indonesian consumers.

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Many – including Indonesia Investments – are convinced that the electric vehicle is the automotive industry’s future. And, when we take a look at the past two decades or so, we detect a significant acceleration in the development of the electric vehicle.

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The biggest problem for western car-makers is the dominant position of Japan in Indonesia's automotive market. Japan has been dominating the Indonesian car market since the 1970s and there are no signs that this situation will change in the short or long term.

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The government of Indonesia eyes rapid growth of car exports in the two decades ahead. By the year 2035 the government targets to see car shipments from Indonesia rise to 1.5 million vehicles (from around 200,000 exported units in 2016). By that year, exported vehicles should contribute 37.5 percent of total Indonesian car sales.

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A new player in Indonesia's automotive industry - backed by big carmakers from China and the USA - is eager to compete for market share in Indonesia. On Tuesday (11/07) SGMW Motor Indonesia inaugurated its first manufacturing facility in Cikarang (West Java). This local company is a joint venture between (1) SAIC Motor Corporation Ltd, a Chinese state-owned automotive design and manufacturing company headquartered in Shanghai, (2) General Motors Company (GM), a US multinational automotive corporation headquartered in Detroit, and (3) Liuzhou Wuling Automobile Industry Co Ltd, a China-based car manufacturer.

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Indonesia's automotive industry is centered around Bekasi, Karawang and Purwakarta in West Java. In this area various big global car-makers invested in industrial estates as well as car and component manufacturing plants. Therefore, it has become the production base of Indonesia's automotive sector (including motorcycles) and can be labelled the "Detroit of Indonesia". Detroit (Michigan, USA) is the birthplace of the US automotive industry and is home to car giants General Motor, Chrysler, and Ford.

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In early 2016 Ford Motor Indonesia, the local unit of American car-maker Ford Motor Company, announced it will have completed its exit from Indonesia (and Japan) by the start of 2017. This decision was made because Ford has been unable to compete with its Japanese counterparts on the markets of Indonesia and Japan. The sudden move to exit Indonesia was not warmly welcomed by Ford Motor Co's dealers in Indonesia. The 31 Ford local dealerships demanded USD $75 million in compensation. More recently, Ford Motor Indonesia has become the center of a tax scandal.

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About a week ago Ford Motor Indonesia, the local unit of American car manufacturer Ford Motor Company, announced it decided to exit Indonesia and Japan as the firm is unable to compete with its Japanese counterparts. The Ford dealers in Indonesia are still open, meaning consumers can still buy the existing stock of Ford cars. Ford buyers can also still count on after-sales services or the purchase of spare-parts. Next year, however, these stores will be shut. Ford is still studying how to continue services (including guarantee) after 2017 for those that bought a Ford vehicle.

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The Indonesian government approved the request of Indonesia's automotive sector to be exempted from the anti-dumping duties that have been imposed on imports of steel from specific countries. Through Finance Ministry Regulation No. 65/2013 on Anti-Import Duties, the government set import duties - ranging between 7 and 55.6 percent - for steel imports from China, Japan, South Korea, Taiwan and Vietnam in an effort to protect the domestic steel manufacturing industry amid a global steel oversupply (particularly caused by a supply glut in China).

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Whereas the Indonesian Automotive Industry Association (Gaikindo), expects Indonesia's car sales to rise five percent (y/y) in 2016 on the back of improving economic conditions, US-based consulting firm Frost & Sullivan expects to see a 4.3 percent decline in the country's car sales this year as continued rupiah depreciation and persistently low commodity prices undermine Indonesians' purchasing power.

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Both car sales and motorcycle sales declined in 2015 in Indonesia. Primary reason for this decline was people's weaker purchasing power amid the slowing economy and persistently low commodity prices. Indonesia's GDP growth is estimated to have fallen to 4.7 percent year-on-year (y/y), the slowest growth pace since 2009. Meanwhile, amid the sluggish global economy (especially China's slowdown) and falling oil prices, Indonesia gains relatively little from its commodity exports.

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