After the Indonesian government abandoned the idea to increase excises on cigarettes, the production of cigarettes in Indonesia is expected to increase to between 355 and 360 billion cigarettes in 2014. However, in order to meet that target, it is also important that the country's macroeconomy - particularly the inflation rate - remains stable. This year, Indonesian cigarette production is expected to reach 340 billion cigarettes. Indonesia has one of the world's largest markets for cigarettes.

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Philip Morris Indonesia, Philip Morris International's affiliate in Indonesia, will invest USD $174 million to increase production capacity of white and clove (kretek) cigarettes. About USD $78 billion will be used to enhance production capacity at its two existing factories in Karawang (West Java), while the remaining USD $96 million will be used to establish a new factory, specifically for the production of Marlboro-branded cigarettes. This new factory will be located next to its other two factories in Karawang.

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Spending on advertisement in Indonesia's media in the first six months of 2013 has grown 25 percent to IDR 51.16 trillion (USD $4.65 billion) compared to the same period last year. This sharp increase was supported by a six percent rise in advertising volume to 3.5 million advertising spots (advertising space) on television, and in newspapers and magazines. With about 68 percent of total spending, television generates most of the country's advertisement spending, followed by newspapers (30 percent) and magazines/tabloids (2 percent).

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HM Sampoerna, Indonesia's largest tobacco manufacturer and the country's second-largest company based on market capitalization, will pay out dividend amounting to IDR 2,269 per share (USD $0.23) as agreed in today's shareholders' meeting (18 April 2013). The company will use its full net profit of 2012 for the dividend payout. Last year, HM Sampoerna recorded net profit of IDR 9.95 trillion (USD $1.02 billion), a 23.3 percent increase compared to 2011.

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For a long time, Astra International, one of Indonesia's largest diversified conglomerates and present in almost every sector of the country's economy, was the leading company regarding the highest market capitalization on the Indonesia Stock Exchange (IHSG). Now, however, Astra has been overtaken by HM Sampoerna, Indonesia's largest tobacco company that controls 30 percent of the Indonesian tobacco market and is majority-owned by Philip Morris.

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Shares of Gudang Garam, Indonesia's leading kretek (clove cigarettes) producer, surged 1.92 percent to IDR 79,500 on Friday (24/11). So far this year the company's shares, listed on the Indonesia Stock Exchange, have risen 24.4 percent. This is remarkable considering there are plenty of negative issues going on in Indonesia's cigarette industry.

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Every year Indonesia's Tax Office adjusts the excise tax on tobacco products. The adjustment is always made in consideration of the central government's tax revenue targets as well as the input of specific stakeholders (including pro-health lobby groups, or groups that defend the interests of tobacco manufacturers or farmers).

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Indonesian tobacco manufacturers continue to face big challenges this year amid fierce competition for market share and rising taxes (as well as other government measures that have been implemented with the aim to curb cigarette consumption, for example the setting of limits to advertisement content). Therefore, the corporate earnings of Indonesia's listed cigarette producers is expected to remain under pressure for the remainder of 2017.

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The tobacco and cigarette business in Indonesia is big business. Two tobacco companies are positioned within the top ten of largest companies listed on the Indonesia Stock Exchange (in terms of market capitalization) as there exists a huge market for cigarettes in Indonesia with some 65 percent of Indonesian men being smokers (due to Indonesia's socio-cultural context few Indonesian women smoke). Moreover, the Indonesian government seems unwilling to limit cigarette consumption (both active and passive smoking) among the population.

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Shareholders of the largest cigarette manufacturer of Indonesia, Hanjaya Mandala Sampoerna (HM Sampoerna), approved the company's plan to execute a 25-for-1 stock split. The move, aimed at making shares more affordable for retail investors thus boosting liquidity, will raise the company's total outstanding shares to 116.3 billion pieces. Since 2005 HM Sampoerna has been owned by international tobacco giant Philip Morris. The US-based company controls a 92.5 percent stake in HM Sampoerna.

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One of the last decisions of the Susilo Bambang Yudhoyono administration before being replaced by the new Joko Widodo-led administration was to raise the tobacco excise by an average of 8.7 percent per 1 January 2015. This excise will be applied to all tobacco-related manufactured products. The higher excise, stipulated by a Finance Ministry decree, will boost state income and will also help to curb smoking. About 65 percent of Indonesian men smoke, supported by the cheap price of a package of cigarettes.

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Widespread cigarette consumption among Indonesians (especially men) can have a negative impact on the country’s current demographic bonus. One of Indonesia’s strongpoints in terms of economic make-up is that it has a large and young, thus potentially productive, population. Indonesians in the productive age (15 to 64 years) outnumber those that are categorized as youth (below 15 years) and elderly (over 65 years). This large productive group should provide a boost to Indonesia’s economy in the next two decades.

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It is no secret that Indonesia's economy has been booming in recent years and is appearing more and more on the radars of foreign investors. In the 2000s it was the commodities sector that brought much profit for Indonesian companies that were engaged in the extraction of natural resources such as coal, palm oil, and rubber. The outbreak of the global financial crisis in the late 2000s, however, ended the commodities boom abruptly, while other sectors came to the fore as Indonesia's new gold mines.

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