The Business Columns section of Indonesia Investments provides in-depth columns that exhibit an analysis regarding subjects that are both important for understanding the Indonesian business climate and have high news value in the current state of Indonesia's economy. As a whole these columns should provide the reader a thorough and detailed picture of multiple Indonesian business sectors and be a source of ideas or inspiration to invest - or not to invest - in specific sectors of the Indonesian economy.
Over the past decade we have seen some examples of protectionist tendencies in the mining sector of Indonesia. For example, gold and copper miner Freeport Indonesia came under Indonesian control in late-2018 after the state acquired a 52.1 percent stake in the company as a consequence of renegotiations (which also involved the extension of the company’s mining permits in Indonesia).
As is widely known, coal is the most important energy source for the generation of electricity in Indonesia. Among the key reasons are that Indonesia has huge reserves of coal under its soils (hence it is relatively cheap to use coal, hence attracting plenty of private investment amid ever-growing electricity consumption in Indonesia over the past two decades) and efficient coal-fired power plant technology.
If you're looking to grow your brand in Indonesia, influencer marketing is where it's at! Celebrities, KOLs, and content creators are all the rage and can really give your brand a boost. They have genuine relationships with their audience, making it easier to connect with potential customers and increase sales.
Have you noticed how marketing and advertising trends are always changing? Especially in Indonesia, one of the largest and most digitized countries in Asia! There's always something new happening in the Indonesian market, which is why it's crucial for brands to keep up with the latest trends.
The views expressed in these business columns are the views of the authors or the interviewed persons only and therefore do not necessarily reflect the views of Indonesia Investments. The authors are free to ventilate their opinions about the Indonesian business climate. Facts presented in these columns are the result of the author's own research or indicated sources, read disclaimer.
