Motorcycle Sales in Indonesia Rebound in January 2017
Indonesia's domestic motorcycle sales rose 13.8 percent year-on-year (y/y) to 473,879 units in January 2017, from 416,263 units in the same month one year earlier. This growth is attributed to Indonesians' improving purchasing power supported by recovering commodity prices, particularly coal and crude palm oil (CPO). Gunadi Sindhuwinata, General Chairman of the Indonesian Motorcycle Industry Association (AISI), is optimistic that Indonesia's motorcycle sales will rebound in 2017 - after two years of slowdown - on the back of accelerating economic growth and rising commodity prices.
Changes in commodity prices traditionally have a big impact on sales of cars and motorcycles in the key commodity-producing islands of Indonesia such as Kalimantan and Sumatra. When commodity prices rice, then earnings and purchasing power in these regions strengthen, especially among local farmers. This usually translates to higher car and motorcycle sales. However, when commodity prices decline then we see the opposite phenomenon.
Besides the positive impact of rising commodity prices, AISI Chairman Sindhuwinata said government-led infrastructure development across Indonesia has also supported rising motorcycle sales in the first month of 2017. Regarding full-year 2017, the AISI targets to see a 5 percent (y/y) increase in motorcycle sales in Indonesia.
In full-year 2016 domestic motorcycle sales in Indonesia reached a total of 5.9 million units, down 9.2 percent (y/y) from 6.48 million motorcycle sales in the preceding year.
Based on data from the AISI, Honda continues to dominate Indonesia's motorcycle market. In January 2017 a total of 368,739 Honda motorcycles were sold in Indonesia, hence commanding a 77.8 percent market share. Astra Honda Motor released its Honda CB500F in a new ("more masculine and aggressive") color. This contributed to rising Honda sales in the first month of 2017. On second position comes Yamaha with a 19.9 percent market share.
Motorcycle Sales in Indonesia:
| January 2017 |
Market Share |
|
| • Total Motorcycle Sales |
473,879 | 100% |
| - Honda | 368,739 | 77.8% |
| - Yamaha |
94,117 | 19.9% |
| - Kawasaki |
7,370 | 1.6% |
| - Suzuki | 3,511 | 0.7% |
Source: Indonesian Motorcycle Industry Association (AISI)
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