What Is the Most Famous Fast-Moving Consumer Goods Brand in Indonesia?
Again, Indomie was named Indonesia’s most well-known fast-moving consumer goods (FMCG) brand in the Brand Footprint (2019 edition), compiled by Kantar Indonesia, the local branch of the world’s leading data, insights and consulting company. It is the seventh straight year that Indomie leads the Brand Footprint ranking in Indonesia. This ranking is based on most-bought FMCG products in Indonesia.
Indomie is an instant noodle brand, the most popular one among Indonesians, produced by PT Indofood CBP Sukses Makmur (Indofood). Indofood is the largest food processing company in Indonesia and the world's biggest producer of instant noodles (selling its instant noodles under the Indomie brand). The company is part of the Salim Group, which is one of Indonesia's biggest conglomerates, founded by Sudono Salim.
Read the full article in the June 2019 edition of our monthly research report. You can purchase the report by sending an email to info@indonesia-investments.com or a WhatsApp message to the following number: +62(0)8788.410.6944
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