Company Profile of Gudang Garam: a Leading Indonesian Tobacco Producer
Gudang Garam is a leading Indonesian manufacturer of kretek cigarettes (clove cigarettes), which are the favorite choice of Indonesians. Indonesia has a large and diverse tobacco consumer market with a significant percentage of adult smokers. In 2012, it was estimated that 67 percent of Indonesian men and 5 percent of Indonesian women smoke (Indonesia has a total population of over 240 million people). In 2012, Gudang Garam had a market share of about 20 percent of the domestic cigarette market.