What are the Top Five Brands Bought by Indonesian Consumers?
The five top brands that are purchased most often by Indonesian households are Indomie, Mie Sedaap, Royco, So Klin and Frisian Flag. This is the result of research conducted by Kantar Worldpanel (KW), a global research firm that investigates consumers' purchasing behaviour. Fabrice Carrasco, KW’s Managing Director for Vietnam, Indonesia and the Philippines, wrote in a statement received on Monday that more than 90 percent of Indonesian households buy the five above-mentioned brands.