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Indonesia's motorcycle exports surged a whopping 51.8 percent year-on-year (y/y) to 431,187 units in full-year 2017 based on data from the Indonesian Motorcycle Industry Association (AISI). Sigit Kumala, Head of the Commercial Department at AISI, said the 51.8 percent growth pace is better than the association's target range of 30-40 percent (y/y).
Indonesia's Business Competition Supervisory Commission (KPPU), the country's anti-monopoly agency, penalized Yamaha Indonesia Motor Manufacturing (YIMM) and Astra Honda Motor (AHM) for forming a cartel with the purpose of conducting price-fixing and curtailing the distribution of Yamaha and Honda motorcycle sales in Indonesia, specifically those motorcycles with an engine capacity of 110-125 cubic centimeters.
Indonesian motorcycle exports have grown by a whopping 87 percent year-on-year (y/y) to 27,066 units in February 2016 from 14,433 units in the same month one year earlier. Sigit Kumala, Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), said this solid performance occurred on the back of the market expansion strategy applied by Indonesian motorcycle manufacturers. He added that Indonesia's export performance (in terms of motorcycle sales) has been improving since the second half of 2016.
Sama dengan industri otomotif, industri sepeda motor Indonesia juga merasakan dampak dari penurunan permintaan sejauh ini di tahun ini. Karena perlambatan pertumbuhan ekonomi di Indonesia dikombinasikan dengan suku bunga domestik yang tinggi dan melemahnya nilai rupiah, daya beli masyarakat Indonesia telah berkurang dan karenanya para konsumen Indonesia telah menjadi lebih berhati-hati dalam membeli sepeda motor dan mobil. Akibatnya, jumlah stok sepeda motor di dealer-dealer lokal telah meningkat dan salah satu cara untuk menjaga rasio penawaran-permintaan yang sehat adalah dengan mengurangi produksi sepeda motor.
Domestic sales of low-cost green cars (LCGCs) in Indonesia may exceed the level of 200,000 units in 2015, a 14 percentage point growth from an estimated 175,000 sold LCGC units this year. Amid slowing domestic car sales (a consequence of the country’s slowing economic growth and tighter monetary policy), popularity of the recently introduced LCGC has managed to support total car sales in Southeast Asia’s largest economy. In the first ten months of 2014, a total of 1.04 million cars were sold, up 1.72 percent from the same period last year.
Domestic motorcycle sales in Indonesia declined 5 percent year-on-year (y/y) to 680,642 units in October 2014 (from the same month last year). Particularly weaker sales of the underbone motorcycle impacted negatively on total October motorcycle sales. As people are concerned about a looming subsidized fuel price hike this month (causing accelerated inflation, thus curbing people’s purchasing power), consumers postpone the purchase of a motorcycle. The government is expected to raise prices of subsidized fuels by almost 50 percent.
Motorcycle sales in Indonesia increased 16.0 percent month-on-month (m/m) to 711,857 units in September 2014. Sigit Kumala, Chairman for Commercial Affairs at the Indonesian Motorcycle Association (AISI), said that improved motorcycle sales are caused by the start of the harvest season in several regions across Southeast Asia’s largest economy. Successful harvests have put downward pressure on commodity prices and thus have a positive impact on Indonesian’s purchasing power.
Car sales in Indonesia grew 8.2 percent (year-on-year) to 111,767 vehicles in February 2014 according to the latest data from the Association of Indonesian Automotive Manufacturers (Gaikindo). As usual, car sales were dominated by Toyota, Daihatsu (both are distributed by Astra International, one of Indonesia's largest diversified conglomerates), Mitsubishi, Suzuki and Honda. February sales were supported by the popular low-cost green car (LCGC) that was introduced on Indonesia's market in 2013.
Indonesia's national car industry is expected to contribute IDR 44 trillion (USD $4 billion) to the country's total exports in 2014 through the export of completely built units (CBU), completely knock down units (CKU) and automotive spare parts. Exports of CBUs are estimated to rise more than 18 percent to 200,000 units in 2014, supported by increased domestic production capacity, according to Budi Darmadi, an official at Indonesia's Ministry of Industry. Darmadi declined to estimate exports of CKUs and spare parts this year.
The Asean Automotive Federation (AAF) stated that motorcycle sales growth in the ASEAN region was recorded at 5 percent (year on year) in 2013. Motorcycle sales rose from 10.52 million units in 2012 to 11.09 million in 2013. It is interesting to note that motorcycle sales in Indonesia accounted for 70 percent of total motorcycle sales in the ASEAN region last year. Indonesian sales ammounted to 7.7 million units, followed by Thailand (2 million), Philippines (752,835), Malaysia (546,719) and Singapore (11,650).
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Indonesians love the multipurpose vehicle (MPV), known as "people carriers", as these vehicles are bigger and taller than the family car. Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. The MPV can carry up to seven passengers and thus meets this request. Car manufacturers are aware of high MPV demand and therefore continue to launch new (and better) models. With functionality in check, manufacturers now particularly focus on improving the design of the MPV to entice Indonesian consumers.
The Indonesian Motorcycle Industry Association (AISI) says Indonesia's motorcycle exports should rise by 50 percent (y/y) to around 342,000 units in 2016. Gunadi Sindhuwinata, General Chairman of the AISI, stated that Indonesia's motorcycle exports have been impressive so far this year, rising 76 percent (y/y) to 97,778 units in the January-April 2016 period. This impressive export performance is supported by the choice of several global motorcycle manufacturers to make Indonesia their production hub for specific motorcycles.
Both car sales and motorcycle sales declined in 2015 in Indonesia. Primary reason for this decline was people's weaker purchasing power amid the slowing economy and persistently low commodity prices. Indonesia's GDP growth is estimated to have fallen to 4.7 percent year-on-year (y/y), the slowest growth pace since 2009. Meanwhile, amid the sluggish global economy (especially China's slowdown) and falling oil prices, Indonesia gains relatively little from its commodity exports.
Car sales in Indonesia declined 8 percent to 98,198 units in May 2014 from 106,811 units in the previous month. The Indonesian Automotive Industry Association (Gaikindo) said that the decline was the direct consequence of several public holidays (International Labour Day and the commemorations of Buddha’s birthday as well as ascensions of Prophet Muhammad and Jesus Christ). These holidays caused a lower car production rate and a reduced number of car deliveries to wholesale dealers.
Domestic sales of motorcycles in Indonesia fell 11 percent to 580,288 units in January 2014. The main reason for this decline in the first month of the year were severe floods brought about by high rainfall amid a peak of the rainy season. These weather conditions disrupted the distribution of motorcycles from factories to dealers. As a result, all motorcycle brands recorded lower sales figures according to data released by the Indonesian Motorcycle Industry Association (Aisi). However, more factors were at play.
Despite higher car prices due to the depreciating rupiah exchange rate, domestic car sales in Indonesia rose 11 percent to 107,496 in January 2014 compared to the same month last year. January sales were particularly supported by sales of the low cost green car (LCGC) and low multipurpose vehicle (LMPV). Both these car types enjoy high popularity in Indonesia. In 2013, the Indonesian government provided tax incentives for the establishment of a domestic LCGC industry.
In 2014, Indonesia is expected to see capital inflow of between USD $1 billion and USD $1.5 billion of funds for investments in the country's car components industry. About 20 to 30 companies are eager to expand or start business in this sector of Southeast Asia's largest economy (each investing about USD $50 million). Indonesia's car industry is attractive due to record high car sales in recent years (triggered by strong domestic GDP per capita growth) as well as double-digit export growth (although coming from a low base).
Domestic sales of motorcycles in Indonesia are expected to have fallen by 20 percent to 550,000 in December 2013 compared to the previous month (688,527). According to the Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), Sigit Kumala, this decline is not the result of slowing demand for motorcycles but due to the limited amount of working days amid the Christmas and New Year holidays. This then led to less production and distribution of motorcycles to Indonesian dealers.
Indonesian car sales in the first four months of 2013 continued its robust growth. Preliminary data from Agen Pemegang Merek (Brand Holder Agent or APM) indicates that from January to April of 2013 397,991 car units were sold in Indonesia, which constitutes a 17.75 percent increase compared to the first four months of 2012. Toyota retained its position as market leader with a market share of 35.9 percent. However, sales of Honda and Suzuki vehicles are growing fast in Indonesia.
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