Car Sales Indonesia in 2015:

In full-year 2015 car sales in Indonesia fell 16.1 percent to 1.01 million vehicles, the lowest sales figure since 2011. However, this result is hardly a surprise and possibly stakeholders may feel content to see that the sales figure still managed to exceed one million vehicles last year.

The years 2014 and 2015 have been tough for Indonesia's automotive industry (as well as for other industries) due to slowing economic growth, high inflation triggered by several subsidized fuel price/policy reforms (although inflation finally eased sharply in late 2015), and weak commodity prices (causing sales to drop sharply in the commodity-rich regions of Sumatra and Kalimantan).

Toyota, distributed by Astra International, remains the most popular brand in Indonesia, accounting for a 31.8 percent market share in terms of car sales in Indonesia.

Read Column: Analysis and Overview of Indonesia's Automotive Industry

Noegardjito, Secretary of the Indonesian Automotive Industry Association (Gaikindo), expects Indonesian car sales to grow five percent (y/y) this year on improving economic conditions.

Indonesian Car Sales (CBU):

 Month    Sold Cars 2012    Sold Cars 2013    Sold Cars 2014    Sold Cars 2015
 January           76,427           96,718          103,609           94,194
 February           86,486          103,278          111,824           88,740
 March           87,917           95,996          113,067           99,410
 April           87,144          102,257          106,124           81,600
 May           95,541           99,697           96,872           79,375
 June          101,746          104,268          110,614           82,172
 July          102,511          112,178           91,334           55,615
 August           76,445           77,964           96,652           90,537
 September          102,100          115,974          102,572           93,038
 October          106,754          112,039          105,222           88,408
 November          103,703          111,841           91,327           86,938
 December           89,456           97,706           78,802           73,264
 Total         1,116,230
        1,229,916
        1,208,019         1,013,291

 

     2008    2009    2010    2011     2012     2013     2014
Indonesian Car Sales
(number of car units)
 607,805  486,061  764,710  894,164 1,116,230
1,229,916 1,208,019
Indonesian Exports
(number of car units)
 100,982   56,669   85,769  107,932  173,368  170,907  202,273

 

Brand      2014      2015     YoY
Growth (%)
Toyota (Astra)   399,746   322,466    -19.3
Daihatsu (Astra)   185,226   167,808     -9.4
Honda   159,147   159,253    +0.06
Suzuki   154,923   121,805    -21.4
Mitsubishi   141,962   112,527    -20.7
Nissan    33,789    25,108    -25.7
Isuzu (Astra)    28,278    19,350    -31.5
UD Trucks (Astra)      854      560    -34.4
Peugeot (Astra)       65       40    -38.5
Others   104,029    84,374    -18.9
Total 1,208,019 1,013,291    -16.1

Source: Astra International

Motorcycle Sales Indonesia in 2015

Motorcycle sales in Indonesia in 2015 declined 17.6 percent to 6.48 million units. As usual, Indonesian motorcycle sales were dominated by sales of Honda motorcycles, followed by Yamaha. However, last year Kawasaki overtook Suzuki as the country's third-most popular motorcycle brand.

Michael Tjandra Tanadi, Head of Marketing at Kawasaki Motor Indonesia, said a change occurred in Indonesia's motorcycle market in 2015. He detected a sharp rise in consumers' interest for sport bikes.

A look at the table below shows that the main motorcycle brands sold in Indonesia all experienced declining sales figures. Honda, distributed by Astra Honda Motor, remains the market leader and in fact managed to expand its market share as the other motorcycle brands were plagued by heavier declines in sales. Tira Adianti, Head of Investor Relations at Astra International, said 2016 should be a more positive year despite ongoing external threats (such as the impact of China's economic slowdown). "In our optimistic scenario, Indonesia's motorcycle sales can grow five percent (y/y) in 2016", Adianti said.

Indonesian Motorcycle Sales:

 Month Sold M'cycles 2012 Sold M'cycles 2013 Sold M'cyles 2014 Sold M'cycles 2015
 January          645,863          646,082          579,361          502,783
 February          666,136          649,434          679,086          556,091
 March          619,678          665,334          725,629          546,169
 April          617,508          658,673          727,790          524,775
 May          611,251          644,668          739,601          469,630
 June          541,918          659,504          750,829          574,714
 July          579,077          702,423          534,490          421,838
 August          429,236          488,983          609,198          622,089
 September          620,499          675,902          706,938          603,102
 October          626,901          714,264          675,652          602,882
 November          621,224          687,329          582,331          535,682
 December          485,166          551,283          556,380          520,400
 Total        7,064,457
       7,743,879
       7,867,195        6,480,155

Sources: AISI & Astra International

 

       2013      2014
     2015      Change
2014-2015 (%)
• Total Motorcycle Sales
7,743,879 7,867,195 6,480,155        -17.6
 - Honda 4,696,999 5,051,100 4,453,888        -11.8
 - Yamaha 2,492,596 2,371,082 1,798,630        -24.1
 - Kawasaki
 151,703  160,371  115,008        -28.2
 - Suzuki  393,803  275,157  109,882        -60.0
 - TVS    8,778    9,575    2,747        -71.3

Source: Indonesian Motorcycle Industry Association (AISI)

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