Indonesia's Motorcycle Sales Do not Show Satisfying Result yet
Indonesian motorcycle sales in February only increased by 0.51 percent to 653,357 units compared to the previous month. This figure is regarded as a rather disappointing amount by the Indonesian Motorcycle Industry Association (AISI). A spokesman of the association said that Indonesians are postponing the purchase of a motorcycle, and instead spend their income on daily consumer goods.
Increased inflation, particularly brought on due to higher electricity and food prices, makes people decide to spend their money on other products first, before purchasing a motorcycle. Motorcycles are very popular among the lower middle class segment of Indonesia as it is an affordable transportation unit due to long-term loan structures (although minimum down payments have been raised to 25 percent last year).
About 60 percent of motorcycle sales in February were Honda units. The two other biggest brands in terms of motorcycle sales are Yamaha (30 percent), and Suzuki (6 percent). Honda builds and sells its motorcycles in Indonesia through a venture with Astra International. The latter has a domestic market share of about 60 percent in terms of motorcycle sales.
The association expects that motorcycle sales will continue to show similar sales levels in the months ahead.
| 2011 | 2012 | 2013¹ | |
| Motorcycle Sales in Indonesia |
8,012,540 | 7,064,457 | 1,299,439 |
| - Honda |
4,273,888 | 4,088,888 | 799,303 |
| - Yamaha |
3,136,073 | 2,423,854 | 405,153 |
¹ January and February sales only
Source: Indonesian Motorcycle Industry Association (AISI) and Astra International