Motorcycle Sales in Indonesia: Growth Expected to Increase in Second Quarter
Indonesian motorcycle sales are forecast to rise in 2014 according to Sigit Kumala, Chairman of the Indonesian Motorcycle Manufacturers Association (AISI). Although sales in the first four months of 2014 (January-April), only grew 3.8 percent (year-on-year), sales are expected to grow more markedly in the second quarter of the year. However, sales may be curbed in May due to the presence of four public holidays. In May, consumers are expected to spend money on recreational activities instead of a new motorcycle.
Ahead of Idul Fitri (Lebaran), the festivities that follow after the holy fasting month of Ramadan has ended (and when many people will leave the cities to go back to their place of birth for a few days), motorcycle sales are expected to increase again. Idul Fitri will start at the end of July.
In the first four months of 2014, a total of 2.7 million motorcycles were sold in Indonesia.
Regional Perspective Q1-2014
Meanwhile, the production of motorcycles in the ASEAN region fell 4.1 percent (yoy) to 2.73 units in the first quarter of 2014. Based on data from the ASEAN Automotive Federation (AAF), production in Thailand fell 21.4 percent (yoy) to 462,218 units in Q1-2014, followed by Malaysia with a 16.9 percent decline to 99,326 units. Production of motorcycles in Indonesia, ASEAN's largest motorcycle market, in Q1-2014 grew 0.4 percent to 1.98 million.
The Philippines posted a 13 percent growth in motorcycle production to 189,966 units in Q1-2014.
Indonesian Motorcycle Sales:
2011 | 2012 | 2013 | 2014¹ | |
Motorcycle Sales in Indonesia |
8,012,540 | 7,064,457 | 7,743,879 | 2,719,654 |
- Honda |
4,273,888 | 4,088,888 | 4,696,999 | - |
- Yamaha |
3,136,073 | 2,423,854 | 2,492,596 | - |
- Suzuki | 493,095 | 418,940 | 393,803 | - |
¹ January-April 2014 motorcycle sales only
Source: Indonesian Motorcycle Industry Association (AISI) and Astra International