Nielsen: despite Economic Slowdown Consumer Confidence Indonesia Strong

Economic growth of Indonesia slowed to a five-year low of 4.71 percent (y/y) in Q1-2015 caused by the country’s weak export performance (amid sluggish global economic growth and falling commodity prices), and reduced domestic economic activity (amid the country’s high interest rate environment and sluggish government spending). However, Indonesian consumer confidence in fact improved from the preceding quarter. In Q4-2014, the country’s score was 120 points. A score above 100 signals optimism, while a score below 100 indicates pessimism.

Agus Nurudin, Managing Director Nielsen Indonesia, said that over 84 percent of Indonesian online consumers believe that their financial situation will be good or very good in the next 12 months. Similarly, Indonesians are optimistic about employment opportunities. About 74 percent of survey respondents expect that employment opportunities in Indonesia will improve over the next year.

However, the survey also showed that Indonesian consumers are concerned about the slowing economy giving rise to more criminal activity and health issues. About 23 percent of respondents stated that they believe crimes will increase this year.

Nielsen's Consumer Confidence Index:

Country	Points
1. India	130
2. Indonesia	123
3. Philippines	115
4. UAE	115
5. Thailand	114
6. Vietnam	112
7. Saudi Arabia	107
8. USA	107
9. China	106
10. Hong Kong	106

^{Source: Nielsen Company}

It is also interesting to note that consumer confidence in Southeast Asia hit a record high in Q1-2015.

The survey was conducted between 23 February and 13 March 2015 using over 30,000 respondents in 60 countries around the globe. Market researcher Nielsen is a global leader in media, marketing, and consumer intelligence.

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