Yamaha Corp to Build New Musical Instrument Plant in Indonesia
The Yamaha Corporation plans to invest IDR 568.5 billion (approx. USD $43 million) to develop a musical instrument manufacturing factory in Indonesia. Japan-based Yamaha Corporation is a multinational with a wide range of products and services, including musical instruments, electronics, motorcycles and power sports equipment. Earlier this week Yamaha announced it has established a new subsidiary in Indonesia: Yamaha Musical Products Asia (YMPA).
Yamaha Musical Products Asia (YMPA) will manufacture various digital music instruments, such as piano components, both for the domestic and global market. The USD $43 million factory will be located in Bekasi (nearby Indonesia's capital city of Jakarta) and is targeted to start operations in August 2018.
The new plant is Yamaha's sixth production facility in Indonesia. The five other plants are a piano manufacturing facility (Yamaha Indonesia), a guitar manufacturing facility (Yamaha Music Manufacturing Indonesia), an electronic musical instruments manufacturing facility (Yamaha Music Manufacturing Asia), a wind instrument and melodica manufacturing facility (Yamaha Musical Products Indonesia), and an audio-visual products manufacturing facility (Yamaha Electronics Manufacturing Indonesia).
Besides Indonesia, Yamaha also plans to develop a musical instrument plant in India. This facility should start operations in early 2019. Yamaha said its detects rising demand for musical instruments, especially from emerging markets. Therefore, the new plants in Indonesia and India are regarded a strategic investment that will benefit the company, particularly by trying to expand its market share in these markets.
Achmad Sigit Dwiwahjono, Director General for Chemicals, Textile and Miscellaneous Industries at Indonesia's Industry Ministry, is content to see Yamaha expand its business in Indonesia and to make Indonesia its production hub for musical instruments. He added that Yamaha already exports various instruments overseas (including to Japan). With the new production facility it should contribute to rising exports, which would have a positive impact on Indonesia's trade balance. According to Statistics Indonesia (BPS), Indonesia exported a total of USD $552.6 million worth of musical instruments in full-year 2016, down 2.6 percent (y/y) from USD $567.5 million in the preceding year.
Indonesia's Export of Musical Instruments:
| 2014 | 2015 | 2016 | |
| Musical Instruments Export (in USD million) |
577.5 | 567.5 | 552.6 |
Source: Statistics Indonesia (BPS)