What are Indonesia's Best, Most Valuable Brands in 2015?
The 'Top 100 Indonesia brands' ranking, issued by UK-based brand consulting firm Brand Finance, has a new leader. On top of this year's list is majority state-owned telecommunications firm Telekomunikasi Indonesia (Telkom) with a brand value of USD $2.8 billion, replacing Indonesia's largest tobacco company HM Sampoerna (which fell to fourth position in this year's ranking). Other Indonesian top brands are tobacco producer Gudang Garam and Bank Mandiri, Indonesia's largest bank (by assets).