Gudang Garam is a leading Indonesian manufacturer of kretek cigarettes (clove cigarettes), which are the favorite choice of Indonesians. Indonesia has a large and diverse tobacco consumer market with a significant percentage of adult smokers. In 2012, it was estimated that 67 percent of Indonesian men and 5 percent of Indonesian women smoke (Indonesia has a total population of over 240 million people). In 2012, Gudang Garam had a market share of about 20 percent of the domestic cigarette market.

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After the Indonesian government abandoned the idea to increase excises on cigarettes, the production of cigarettes in Indonesia is expected to increase to between 355 and 360 billion cigarettes in 2014. However, in order to meet that target, it is also important that the country's macroeconomy - particularly the inflation rate - remains stable. This year, Indonesian cigarette production is expected to reach 340 billion cigarettes. Indonesia has one of the world's largest markets for cigarettes.

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