Garuda Indonesia Evaluates Sponsorship Deal with Liverpool Football Club
Indonesian airline Garuda Indonesia will evaluate its sponsorship deal with English Premier League football club Liverpool within the next two months. Arief Wibowo, General Director of Garuda Indonesia, said brand awareness abroad is important and the sponsorship deal is also a source of pride for the airline. However, considering the deal costs about USD $9 million per year, the airline has to evaluate whether it is worth continuing the sponsorship deal that is set to expire in mid-2016.