Within the creative economy industry, the fashion sector of Indonesia is the second-largest contributor to the country's gross domestic product (GDP), after culinary. At the opening of the fourth Indonesian Fashion Week, Indonesian Tourism Minister Arief Yahya stated that fashion contributes IDR 200 trillion (USD $15.6 billion) to the country’s GDP. The Indonesian Fashion Week, organized by the Association of Indonesian Fashion Designers (APPMI), is part of an ambition to turn Indonesia into a world center for fashion by 2025.

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Ahead of the Islamic Ramadan and Idul Fitri celebrations, consumption tends to increase in Indonesia. One of the products that is searched for by Indonesian consumers (those who adhere to Islam) is Muslim fashion such as clothes and the veil. In fact, the Indonesian government wants the nation to become Asia's center for Muslim fashion by the year 2018 and the world's Muslim fashion leader by 2020. Muslim clothes are also envisaged to become a key export product. Currently, Indonesia's Muslim fashion exports are still rather insignificant.

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