The cold storage industry of Indonesia needs IDR 12 trillion (approx. USD $902 million) of additional investment in order to raise installed capacity to a sufficient level. Currently, Indonesia still has to cope with a deficit in terms of the availability of cold storage facilities. This causes a problem for the preserving as well as the transportation of (processed) seafood, chicken meat, fruits and vegetables. At the start of 2016 the Indonesian government announced it would open the cold storage industry to foreign investment for the full 100 percent. However, investment realization has been limited.

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With the start of the ASEAN Economic Community (AEC) in 2016, Indonesia has to face tougher competition for its fruits exports. The AEC entails a high degree of free trade among its member nations and therefore competition for tropical fruit exports increases, not only in export markets in other parts of the ASEAN region but also on Indonesia's domestic market. Kafi Kurnia, Head of the Indonesian Export-Import of Fresh Fruit and Vegetable Association (Assibisindo), stated that, despite the great potential, Indonesia's fruit export volume remains small. The government is to blame as it fails to turn fruit into a key export commodity.

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The Indonesian government announced it plans to allow 100 percent foreign ownership of cold storage businesses, sugar factories, rubber manufacturing companies, and the e-commerce business by revising Presidential Regulation No. 39/2014 on the Negative Investment List. The Negative Investment List (in Indonesian: Daftar Negatif Investasi) lists the sectors that are either fully or partially closed to foreign investment. Meanwhile, the government is studying whether other sectors can also be opened (or opened up wider) to foreign investors.

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