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Again, Indomie was named Indonesia’s most well-known fast-moving consumer goods (FMCG) brand in the Brand Footprint (2019 edition), compiled by Kantar Indonesia, the local branch of the world’s leading data, insights and consulting company. It is the seventh straight year that Indomie leads the Brand Footprint ranking in Indonesia. This ranking is based on most-bought FMCG products in Indonesia.
According to Millward Brown, the British multinational market research firm, Bank Central Asia (BCA) maintained on top of the ranking in terms of most valuable brands in Indonesia. BCA is one of Indonesia's leading banks and one of the country's largest companies in terms of market capitalization on the Indonesia Stock Exchange. It is the third consecutive year BCA tops the ranking.
The latest survey conducted by Kantar Worldpanel, an international research firm that investigates consumers' purchasing behavior, confirms that Indomie remained the top brand in Indonesia (as it has been for - at least - the past five years). Indomie is Indonesia's most famous instant noodle brand, offering a rich amount of flavor variations to Indonesian consumers. Instant noodles are an important product for the Indonesian consumer because another instant noodle brand - Mie Sedaap - is also among the top three of favorite brands in Indonesia.
Legendary pop star Ringo Starr was not amused when he learned that Indonesian company Asia Global Media - a Jakarta based information technology and services firm - registered a brand name at the Directorate General of Intellectual Property (DGIP) that is very similar to his own name. Former Beatles drummer Richard Starkey, known professionally as Ringo Starr, filed a lawsuit at the Commercial Court in Central Jakarta in February 2016 over the use of the 'Ringgo Star' brand that was registered by Asia Global Media.
Based on the decision of the Jakarta Commercial Court and the Indonesian Supreme Court (after an appeal), the world's largest furniture retailer IKEA fails to own the right to use its brand name in Indonesia as Surabaya-based furniture company Ratania Khatulistiwa claimed the trademark for its acronym for Intan Khatulistiwa Esa Abadi. Although Inter IKEA System had registered the trademark "IKEA" with the Indonesian directorate-general of intellectual property both in 2006 and in 2010, Ratania Khatulistiwa successfully claimed that the global furniture giant had not used the trademark for commercial purposes for three consecutive years.
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