Audit, assurance, tax & consulting services firm PricewaterhouseCoopers (PwC) estimates that the world population will number 7.4 billion by 2020. Nearly 52 percent of this population - 3.84 billion - is expected to be connected to the Internet through a smartphone or portable tablet with around half of this Internet audience expected to be able to access high-speed broadband (at least 30 Mbps). PwC added that most of these Internet users - some 92 percent - live outside the United States. Meanwhile, market research company eMarketer expects to see 4.1 billion Internet users by 2020, up from 3.21 billion in 2015.

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The Association of Internet Service Providers in Indonesia (APJII) announced that Internet penetration in Indonesia has now reached 40 percent of the population, or 100 million Internet users. Jamalul Izza, Chairman of the APJII, said this milestone is the result of the joint efforts the government, Internet services providers and other stakeholders to make Internet access available across the archipelago and create a conducive regulatory environment. However, it also implies that 60 percent of the population - some 150 million people - still live without Internet.

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The number of smartphone users in Indonesia is expected to grow strongly up to (at least) 2019 in line with overall economic growth of Southeast Asia's largest economy in combination with rising Internet penetration as well as the young and large population according to market research company eMarketer. Currently, less than 40 percent of the Indonesian population owns a smartphone (implying a still low smartphone penetration rate), while Indonesia is busy expanding its 4G technology network (a necessity for smartphone or tablet users) across the Archipelago.

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